Marketing and Art & Design

University of Illinois at Urbana-Champaign | Gies College of Business | 3.60 GPA | May 2022 | Bachelor of Science in Marketing and Minor in Art & Design: Digital Design Focus

• Effectively measure performance of media and creative campaigns across online video, linear TV, and audio platforms for the client
• Collaborated across investment teams and third-party vendors to provide data consolidation, manipulation, analysis, and quality control
• Participate in internal and client-facing status meetings with Discover Financial to present detailed campaign reporting and insights

• Project 1: Gathered and presented research on an enterprise customer’s business goals, initiatives, and potential migration strategies 
• Project 2: Scored above average on a 60-minute mock customer presentation focusing on cloud migration and technical services
• Project 3: Prospected and communicated with 534 leads via Salesforce, LinkedIn and Sales Navigator and beat quota by 316%
• Project 4: Presented a data driven final narrative of my internship performance, sales acumen, and technical proficiency to leadership

• Administered market research, data analytics reports, and competitive intel reports through Google Analytics and Hootsuite Analytics
• Served as a project manager to execute detailed and effective blog posts, social media development, and general brand development
• Acquired $4,300 in profit for the company by participating in sales development, lead generation, prospecting, and CRM initiatives

• Managed a group of 6 consultants to provide sustainable solutions based on weekly client calls, evaluation results, and marketing research
• Reviewed current on-boarding and training, developed programs to improve this process, and developed a sustainable implementation
• Conducted research on what entails successful regional medium for social media, website design, and local advertising opportunities 

• Assisted in teaching the English language for speaking and writing proficiency to children ages 5-14 at hill-tribe schools in Thailand
• Engaged and worked alongside Thai and Hawaiian natives on sustainability, reforestation projects, preservation and organic farming 
• Collaborated with mahouts at an elephant sanctuary to perform daily health checks and ensure a safe environment for the animals

Microsoft Excel, Adobe Suites, Data Analysis, Writing and Content Creation, SEO, CRM, Social Media, Technological Proficiency, Project Management, Media, Marketing, Advertising, Sales, Client Retention, Customer Service, Market Analysis